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Luxury Brands in Emerging Markets
Description
1st ed. 2014 Edition
by G. Atwal (Editor), D. Bryson (Series Editor)
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
Details
Year:
2014
Pages:
225
Language:
English
Format:
PDF
Size:
2 MB
ISBN-10:
113733052X, 1349461083
ISBN-13:
978-1137330529, 978-1349461080
ASIN:
B00JDHKVYQ
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