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Understanding Luxury Fashion: From Emotions to Brand Building
Description
(Palgrave Advances in Luxury) 1st ed. 2020 Edition
by Isabel Cantista (Editor), Teresa Sádaba (Editor)
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
Details
Year:
2020
Pages:
294
Language:
English
Format:
PDF
Size:
5 MB
ISBN-10:
3030256537
ISBN-13:
978-3030256531
ASIN:
B0817M4TPY
